11:11 is a minimalist reflection app that helps you set daily intentions through morning and evening wishes. Your privacy is core to its design. This policy outlines how 11:11 handles your data — or more accurately, how it doesn’t.

1. No Accounts. No Tracking. No Data Collection.

11:11 is designed to be a private, personal space. We do not collect, track, or store any personal data — period.

• No user accounts

• No analytics

• No behavioral tracking

• No cloud storage

• No third-party SDKs or ads

All wishes and app data stay entirely on your device.

2. Local Data Storage

Your wishes and history are stored locally using Apple’s secure on-device storage. They never leave your phone unless you manually export them. If you delete the app, your data is erased unless your device is backed up via iCloud.

3. Notifications

11:11 uses local and silent push notifications to remind you to reflect on your wishes at 11:11 AM and PM.

• We use anonymous Apple device tokens to send morning reminder via the internet. This reminder serves the purpose of waking your app from sleep so that your wishes reset from the previous day in the background.

• These tokens are not linked to your identity, location, or behavior.

• We do not collect any other device data.

• Turning off reminders deletes the token from our system.

4. iCloud Backups (Optional)

If iCloud Backup is enabled on your device, your 11:11 data may be included in your personal encrypted device backup. This is controlled entirely by Apple and is not accessible to us.

5. Your Control

• You can delete the app at any time to remove all stored data.

• You can manage or revoke notification permissions via Settings > Notifications.

6. Contact

If you have any questions, please contact:

travis@socialdotgood.com